Most people live their lives pursuing the meaning of life to achieve happiness, then they die. Since our childhood, we begin to receive these messages that shape our lives in a specific way. We are raised to live as puppets wanting to control others. Because of our culture and customs, we learn to create our independent world filled with stories based on interpretations. These stories lead us to put meaning into whatever happens in our lives, and as it is communicated by our civilized culture. This is elementary to achieving happiness.
Being able to distinguish the different types of messages, dominant, marginal and prohibited, that are constantly communicated, we create an access to profoundly analyzing ourselves under cultural influences. It's also important to distinguish how these messages contradict one another and for what purpose. Living as we are told makes the world a much more organized place. When individuals rebel against their own culture, these people are often cast away from civilization, (those who follow the rules). Ofentimes, people rebel because they are so corrupted by their own culture that they forget what it is to be happy. Even though they break their ties with thier culture they eventually identify with a different one. People will identify themselves with some other ideal and follow it, with the purpose of living happily.
Major argument 1: Dominant Corporate Cultural Messages
Through movies, magazines, ads, etc. we receive messages on what is to live a good life and methods to achieve it. Corporate media indeed contributes greatly into what we believe or think is right or wrong. We are taught that we need to improve so that we are accepted into society. We have representations on how a beautiful woman is supposed to look or how happy and complete we can be with money. People live their lives "trying" to become better, wealthier or skinnier so that one day in the future they can achieve happiness, and if they don't, they keep on "trying" until they die.
In most magazines, many articles' only purpose is to sell. So, they will invent many ideas that will bring a person to identify him/herself with the article to purchase the item. For example, -Housekeeping magazine feature the following article: "How to make delicious meals with Circulon Elite!- The Ultimate Problem Solver". This magazine article was determined to make the pan look good and efficient, so that people would purchase it. However, throughout the entire magazine, there were constant advertisements on underwear or beauty products presented by skinny and beautiful women. It is commonly known as a fact that eating excessively is a method of gaining weight, depending on metabolism and exercise. Corporate media is communicating that looking good is the ultimate problem solver, but also a pan used to cook, especially cake, is also the ultimate problem solver, allowing food to cook evenly!
Another example would be the movies shown in theLife Doesn't Have to be Meaningless class. The movie "She's all That" is another representation of how women are supposed to look in order to be accepted. The story line of this movie is based on high school life. Typical well-known social groups are shown. Among the popular group (the cheerleaders and the football players), there is a guy that began a relationship with a girl from the outcast group. This girl was considered a loser and it wasn't until she went to the salon and wore make up that she was first recognized by those around her. The guy eventually fell in love with her after she "exposed herself". This distinction makes society follow specific examples of how to look and be, in order to be accepted.
The Dominant Corporate Communications Issue of the Decade article "proposes a new strategy for corporate communications that focuses on five key principles: transparency, authenticity, knowledge and expertise, engagement, dialogue and partnership, and gaining trust". It is important to understand the source of our main messenger that controls our lives. Therefore, by analyzing its purpose, we understand a different way of how to live our lives. However, if we do not know what is to be happy, how can we tell when we are or when we are not? The answer to this question is based once again on whatever corporate culture says. It appears we have no life of our own.
Major argument 2 - Marginal Corporate Cultural Messages
Popular culture communicates how to live a good life, but no one is having a good life while living according to what was communicated. It is never enough. For example, The unreachable Hollywood stars, such as Angelina Jolie, Oprah, Tom Cruise, etc. The struggles or tough situations famous people go through are always exclusively communicated by popular culture. Magazines such as Life&Style, provides articles of how miserable Hollywood movie stars are. So then, according to who, who is having a good life? Our role models are struggling on being complete. They have everything media was communicating to have, in order to have a good life. Because of the fact that their interpretation was not working they added more. For example, "Have a great body to be happy!", "Be rich, there is nothing like it!", "Have children, family comes first!", "Get divorce and marry your true love to be happy!" In conclusion, media communicates how to live a good life according to how the example (famous people) live.
Another example of marginal corporate message is the song "Good Life" by Kanye West feat. T-Pain. By the name alone, it is clear that the purpose is to communicate what is to live a good life. Both singers in the video use an amusing way (colorful and entertaining sentences or images saying "welcome to the good life") to drag the viewer's attention into the pop culture message. The typical well known good life by society; money and sex. The singer's perspective on the people who seems to disagree with his way of life is "Haters give me those salty looks (Lawry’s)50 told me go head switch your style up Ad if they hate let em' hate and watch the money pile up" The society is economically divided and this division is strongly supported by everyone in the world, regardless of their social class. This message is directed to people who are in the state of living their independent life, both women and men. For men, the music video shows how a "good life" is supposed to be. Living life on a spree is outshining and gaining money from doing so. Also having possessions that would make a man's life satisfactory (cars, money, expensive clothes, traveling to different places). As for women, in the video there is a good looking woman that is being "wanted" by a rich and good looking man. The message from this is that women with, by definition of pop culture, a body like that girl in the picture will get their way in the "world" of the good life. An interesting statement from the lyrics contradicts the video completely, "Havin money’s not everything but not having it is" so then what is having a good life if money is not completing the man who possesses it? Once again this is the message that popular culture communicates to society in order to keep the world on a specific way of mind.
According to the movie, Pump up the Volume, to live a good and meaningful life you need to "get happy, get a girlfriend, sell a bestseller". In other words, in order to be happy you need to get married to an attractive man/woman and become rich and famous. This movie talks about popular culture from a teenager's perspective. Specifically, the teenager, who is about to step into the world and begin an independent life. The main character is supposed to have great analysis skills and he shares them with other fellows through the radio. He does not dare to speak up in real life and he is "sick of being ashamed" He does not mind "being rejected and rejected". He won't be ashamed. If everyone had the same ideal as this character then they would not be following the corporate messages we are given. Then Black Friday would be just another holiday in which people will not take on accounts because they do not need to improve anything. This is, however, a prohibited message. In my point of view, popular culture has no interest in allowing us to reach our full potential. We are raised to de-tune ourselves in order to fit in, believing that it is necessary to improve everything about us. We cling to what others say, so that is easier for us to blame someone or something else when life is not going according to plan.
Major argument 3- Dominant Folk Messages
Although we live under a Dominant Corporate Cultural, we also live under a more intimate culture, or Folk culture. Our families, friends, teachers, etc. have also something to say about how to live a good life. And, as it is expected, they believe they are right on what they are communicating to the future generation. It is often to believe everything we are told when we are children. Our parents tend to be the representation of reality and part of our personality is based on what they teach us. In childhood we begin having a sense of what is right or wrong according to our culture. Although our recognition of right or wrong might not apply in other countries we still refuse to accept the possibility that our way of live is wrong. Moreover, to accept that there is no such thing as right or wrong. If we cannot learn to accept the way things are, how can we achieve happiness?
For youth, the future is mostly influenced by media. Most teenagers spend a large amount of time on Facebook and chatting via internet. As it is interpreted from folk culture messages, it is the normal and popular thing to do. An example to represent this message would be Facebook.
Facebook is found as a way of communication between one another, and it is perfect for those who cannot talk to face to face. This method of communication suppresses reality even more. Due to this practical way of hypocritical self-expression, Facebooks helps the youth in avoiding reality. For example, countless hours are invested into checking messages or sending messages, so that the level of cyber popularity increases. Most people request to be recognized in some way, therefore, Facebook exists to save their day. After all, the Internet is classified as the life of many. I personally do not have a Facebook account, so I would not know the satisfaction it can bring. I cannot help to assume that it would be a total waste of time, but if folk messages are communicating methods to reduce life time on facebook, then I assume that it is "wrong".
Folk Culture messages also communicate methods to fit into society, and example would be how to be the perfect boyfriend or girlfriend. There is a complete list that demonstrates what to do and not to do in a relationship. This list is based on what we categorize as a normal woman or a normal man. The videos provided by my teacher in Life Doesn't Have to be Meaningless, represent in a comic way the perfect behavior to please your partner. Ultimately, no matter how good these "tips" may sound, they are complicated to practice and impossible to dominate. Folk culture does not show a complete version of human life in a relationship. Communicating that men and woman cannot be perfect is prohibited. People tend to believe that there is a perfect life to pursue and this involves finding the meaning of life that would complete them.
This previous example also involves how to be the prefect mother and perfect wife. Considering that being the perfect wife and the perfect mother at the same time is practically impossible as defined by folk culture's perpective, women still insist and expect to be that way. For example, being the perfect wife is basically the same as being the perfect girlfriend but with more responsibilities. Being the perfect mother involves dedicating most of the time to the children and their well being, and also to live as a responsible example. In other words, forget about partying and frequent sex. These contradictory messages do not confuse most of the people due to the fact that these cannot be identified as contradictory. People believe they can do anything and still be perfect in the eyes of everyone, and if they do not fulfill doing so, they live miserably.
We live in a world of categorizations and on each on of them perfection is involved. In my opinion, there is no such thing as the ultimate perfection. To someone, even one person, that definition will not fulfill his expectations, therefore the ultimate perfection will not be perfect. Perfection is an opinion. In this case it is folk culture's opinion, but we believe it is the truth. In my opinion, being perfect is boring. There is no room for creativity or analysis. There is nothing to improve, nothing to work on. Even though people pursue perfection, they do not accept it, because it is not wanted. By communicating that perfection is difficult or even impossible to achieve, then people would have a reason to live. Because perfection is easily interpreted by happiness, which is what we need to live a good and meaningful life. For example, finding the perfect wife, the prefect job, the perfect car, etc. But perfect to whom? When our hard work on pursuing perfection is not acknowledged by others, we become resigned. In other words, we are not working on making our lives better to live happily, we are working on making others less by us having more. Although there are people who are aware of perfection not actually existing, they still work to make something greater than anything else. It is all about succeeding and being on top according to folk culture. If this message is fufilled then happiness and completion can be achieved even though we are not truly familiar with any of these terms.
Major argument 4- Marginal Folk Messages
There are approximately 6.8 billion people in the world with 6.8 billion different opinions and perspectives. There is no right or wrong answer to the question of how to live a good and meaningful life. However, people still have righteus beliefs and ideals on how to live happily. In our families, neighborhood or school we were taught a lesson of life that stayed with us up until today by one specific person. The way our personalities are shapped is by gathering different aspects of the people we meet and identifying ourselves with them. We are a mixture of different personalities and opinions. We become a "new and unique" self that has a new perspective on life. However, regardless of these different combinations there is someone who impacted our life the most. This impact tends to be in our early childhood and determines our gathering later on in our lives. This folk message is classified as a marginal message for somewhat contradicting what dominant folk culture messages communicate.
Some examples of marginal folk culture messages would be: "Fight back if they are bothering you" by the typical macho male figure in our lives. Or "You do not have to eat your vegetables if you really dislike them" by the gentle person who seeks acceptance. These messages are interpreted to be a great help when they are communicated. If something is not working, we tend to end it. It is natural as human beings to not want to deal with tough situations to begin with. Dominant folk culture messages often communicate to always work hard and get to be number one in order to be somebody in this world, but marginal messages are telling us "Fuck it, lets us rebel". This could also be classified as a prohibited message because it would bring chaos, but most people decide to do the right thing, even though they were strongly influenced by that message. I think that ourselves as Yin Yang comes in during our childhood, whereby we receive contradictory messages. Regardless of what that person taught us, if things do not go right in our lives we blame that person because of the message we chose to live up to. As previously mentioned, it is easier to live as we are told, so that we can blame others for our misery and justify our insufficient actions of contribution to our happiness and the world.
Finally
It is inevitable to live under culture. As human beings we have the capacity of thinking way beyond our imagination, we just do not allow ourselves to do so. We choose to live limited lives. We choose to not be self-expressed. We choose to not practice or create new things that would be effective. Most people chose to be followers instead of leaders because must of us are raised as puppets with an insufficient life. Even if we analyze and understand corporate messages or folk culture messages to live our lives in a different way, it will never be enough. Not to us, not to our parents, not to our teachers. Our lives are so corrupted that we do not have a sense of what is to be happy, or even alive.
We also corrupt ourselves and our culture naturally, otherwise life would be boring. But life would be also boring to live if we lived it perfectly. Ultimately, we do not realize that we are perfect and we are enough.